Interview With K-Tee – Loopmasters Interview With K-Tee
Afternoon loopmasters! Thanks v much, the Spectrasoul album has been really well received and we are lucky to be working with such talented producers. The marketing plan for a release like this would start approx 6 – 9 months prior to release and would typically include singles (in this case 2) before the album release in order to create awareness and a buzz, plus a full range of advertising, PR, remix, launch party, social media, video activity etc all designed to create the maximum impact when the album actually drops.
I have to say that it was actually a lot of hours in the studio! Once I got going it was a lot of fun although I think that actually writing / producing tracks is more rewarding as you get to hear the results in club or on radio. Saying that I’m pretty pleased with the pack and think it’s turned out well.
Yes absolutely it forced me to get my sample libraries in order and gave me a good excuse to get to know my Virus TI a lot better !
Due to the constraints of running Shogun Audio, SGN:LTD and our publishing company I find that I have less and less time for production work these days. I’ve got a couple of things in the pipeline with Friction but that’s about it for now.
Yes absolutely. We give our artists quite a lot of creative control so if they want to write house, dubstep or whatever we will support it as long as we feel that it meets the standards. The philosophy for the label is to transition to a forward thinking diverse electronic music label that has it’s roots in dnb. As our artists mature and develop we’ll go on that journey with them, wherever it may take us !
Live will become an increasingly important aspect of what our acts do, there is only a certain amount you can do with a DJ set and an album project can provide the perfect springboard to launch a live show . It’s the classic cycle of write an album, tour the album. It’s something that I can see us doing much more in the future.
It was never a conscious decision to be a ‘deep dnb’ label, it was just the music that our acts were making at the time. Like I said before the aim is just to be an electronic music label that releases quality music across whatever genre. With acts like Friciton and The Prototypes the sound will be more big room dnb whilst acts like Rockwell, Icicle and the others may develop our sound into other areas.
the waves suite
I have a wide and varied taste in music, currently I’m felling the stuff by machinedrum, the new XX material and disclosure.
Next up will be a Rockwell single scheduled for September which we are hoping will do well. Beyond that I cant tell you too much right now except that the end of 2012 and 2013 should be our biggest years yet with big releases from all our acts…. Watch this space !